How Starbucks is trying to change the media
Caffeine behemoth Starbucks on Tuesday finally unveiled its revamped Web hub, a landing page that's only accessible from its in-store Wi-Fi networks in the U.S. Teaming with the likes of Yahoo (the main technology partner), The Wall Street Journal, GOOD, The New York Times, iTunes, LinkedIn, and Foursquare, Starbucks has packed the new site full of news both local and mainstream (including content that would normally be behind paywalls), free music download promos, local information like weather and bike trails, and movie trailers.
It's an interesting concept. Starbucks calls this the Starbucks Digital Network, or as senior … Read more