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LinkedIn rolls out video ads for brand promotion

Looking to amp up its ad revenue, LinkedIn rolls out global video advertising.

The professional networking site announced today that its self-serve platform, LinkedIn Ads, now lets advertisers use their YouTube or other videos to promote brands.

"Video ads are currently available through the LinkedIn Ads self-serve interface, our targeted advertising platform that lets large and small advertisers place text and image ads across the LinkedIn site," LinkedIn's online marketing manager, Will Hambly, wrote in a blog post today. "With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign … Read more

Facebook opens floodgates for mobile ads in your News Feed

Facebook is upping its efforts to make money on mobile.

In early August, the company rolled out its first mobile ad units that aren't tied to a user's social connections. These ads, which Facebook called a test at the time, let an undisclosed number of third-party developers buy ads in mobile New Feeds as a way to help them drive more people to their apps. Tapping on the ad would take you to the Android or iOS App Store purchase page.

Now Facebook is opening its mobile app install ads to all developers, which should help spread apps … Read more

iPhone 5 traffic volume already surpasses Samsung's Galaxy S3

Apple's iPhone 5 has been available for only a few weeks, but already it's generating more Web traffic volume than the Samsung Galaxy S3.

Online advertising network Chitika today released results of a study it conducted on Web traffic volume between the iPhone 5 and the Galaxy S3. The company found that of "millions of mobile ad impressions" it recorded on the iPhone 5 and Galaxy S3, more than half -- 56 percent -- originated from Apple's handset. Samsung's smartphone nabbed 44 percent of the total impressions.

"Only 18 days since the public … Read more

Windows 8 ads leak to the Web

Four Windows 8 television advertisements have leaked online, ahead of the operating system's launch later this month.

The advertisements, which first appeared on Israeli technology site TechIt, show off some of the main features of the operating system, but focus on the learning experience for new and existing Windows users.

A number of early adopters have complained that the new user interface is difficult to understand, too complicated or not designed with traditional desktop PCs and laptops in mind. Many reviewers and technology blogs and sites -- including CNET -- have noted that the navigation is tricky and the … Read more

Smartphones owners easily forget mobile ads

The general thought in the tech world is that mobile ads are something companies should be intensively focusing on -- since it could be a good source of revenue.

But, are these ads resonating with users?

A new study shows that most smartphone owners admit to not remembering mobile ads, according to The Next Web.

In the study, which was conducted by ad solution company Azullo, 1,014 U.K. smartphone owners were asked if they could remember an advertisement they'd seen on their device in the last six months. Only 21 percent said yes.

What's more, when … Read more

Wells Fargo is latest bank to be hit by cyberattacks

Wells Fargo is the most recent mega-bank to be hit by a distributed denial-of-service attack. According to the Wall Street Journal, roughly 220 customers filed complaints of outages on its Web site today saying they had problems logging on.

"The amount of bandwidth that is flooding the websites is very large, much larger than in other attacks, and in a sense unprecedented," chief executive of private security firm CrowdStrike Dmitri Alperovitch told the Wall Street Journal.

Last week, similar attacks happened on J.P. Morgan Chase and Bank of America's Web sites. Users would try to log-on … Read more

Privacy experts to ask FTC to probe Facebook-Datalogix deal

In an attempt to find out which ads lead to purchases, Facebook is partnering with Datalogix, a company that compiles consumer purchasing data from retail stores. But the move has privacy advocates asking federal regulators to scrutinize the deal.

Marc Rotenberg, president of the Electronic Privacy Information Center, told CNET today that he will ask the Federal Trade Commission to investigate the new Facebook-Datalogix deal and determine whether the business practice complies with the terms of a recent $9.5 million agreement Facebook reached with the FTC to settle privacy complaints.

"In light of the recent consent order with … Read more

Apple debuts new iPhone 5 ads: Thumb, Physics, Cheese, Ears

Apple's first ads for the iPhone 5 have surfaced, featuring the voice of Jeff Daniels, also known as Will McAvoy, the fictional news anchor of Aaron Sorkin's HBO show "Newsroom." It's unlikely Apple hired Daniels because of his1994 starring role in "Dumb and Dumber."

Daniels' character on the show is a flawed, mercurial TV news man who at heart wants to change the world, a description that could have been applied to Steve Jobs in his domain.

Daniels' McAvoy is idealistically dedicated to getting at some form of truth, and Apple to some … Read more

Google set to beat out Facebook as display ad chief

Google is to be king in the display ad market. According to a new report by research firm eMarketer, the Web giant is expected to surpass previous winners, Facebook and Yahoo, and will soon reign over all digital advertising markets -- including search, mobile, and display.

Though Google has dominated search and mobile in the past, it has never ruled over all three markets.

According to The New York Times, eMarketer has predicted that Google is expected to earn $2.31 billion in U.S. display ad revenue, which is up 38.5 percent over last year -- while Facebook … Read more

Samsung slams iPhone 5 linegoers in new attack ad

Samsung's gone on the offensive on early iPhone adopters once again with a new attack ad.

The commercial -- which to be sure is quite well done -- mocks those waiting for one of Apple's new iPhones in front of the company's retail stores:

The turnaround time is arguably impressive given that Apple debuted the iPhone 5 just a week ago today. Mentioned (and mocked) are things like the new dock connector, larger screen and LTE -- the latter of which are said to be old news by those with Samsung's Galaxy S3. Samsung also pokes … Read more