Facebook knows who you are, who your friends are, what you like, and where you live. And still the ads suck. Google, on the other hand, gives you ads based only on what you're searching on, and its ads rock.
Can Google's ad performance be brought to Facebook and other social sites? Jeffrey Davitz is trying to do that with his startup, Solariat. The idea, he says, "is to take the Google model of responding to intention and place it in the context of social networks."
Davitz confirms that Facebook can help an advertiser find very … Read more