Making money off social-network advertising may prove tougher than originally thought.
eMarketer on Tuesday revised its projections for social-network ad spending in the U.S. this year to $1.4 billion, down from the previous projection of $1.6 billion. The Internet market researcher said the poor economy was partly to blame for the revision.
"Social-network sites are still trying to figure out what sort of advertising works," Debra Aho Williamson, a senior analyst who authored the report, said in a statement. "Tapping into consumers' conversations and spreading brand awareness virally has proven more challenging than companies … Read more