What's the first thing that comes to mind when you hear the word salesman? A pushy insurance or car salesman with no self respect? Those nice people who accost you the second you walk into a clothing store? Or maybe the folks you can never find at Home Depot.
Wait, I bet you think salespeople were put on this planet to babble endlessly and waste your time until you're ready to hang yourself just to make it stop. But you can't do that, so instead you give in and buy whatever it is they're selling.
Did I get that right?
Well, guess what? I don't care if you're an IT professional, a musician, a consultant, a CEO, a recruiter, an engineer, a doctor, an accountant, or a professional athlete. You're also a salesperson. That's right, we're all in sales. You, me, your boss, your lawyer, your spouse, your kids; everyone's in sales.
You see, from time to time, each of us is called upon to sell something. It could be a product, a service, a plan, an idea, a creation, a story to a judge or jury, or even oneself (presumably for a job, not into slavery). And more often than not, it's actually very important that we succeed. I don't know why; that's just the way it is.
It's hard for me to imagine anyone being successful in life without having the ability to sell when necessary. And yet, we think of it as something unsavory or even unethical. Not only does the idea fill some people with disgust, fear or self-loathing, but to make matters worse, most people aren't even good at it.… Read more