Dell speaks Spanish to U.S. consumers
Dell announced on Wednesday that it's offering Spanish-language sales and support to U.S. consumers.
The computer maker, through its Spanish-language sales-and-support site and toll-free number, provides full-service sales support, customer service, and financing and financial documentation in Spanish.
The move, designed to help the company tap into rapidly shifting demographic changes, comes roughly six months after the company launched a Spanish-language blog, where its management, customer care, engineering, and personnel departments could gather customer input and discuss technology trends.
In the United States, an estimated 32.2 million households, with residents ages 5 and older, speak Spanish in … Read more