Wrapping up today's pitch sessions at the Under the Radar Mobility conference are four companies focusing on the platform, also known as "how to get things on your phone." It's one of the deepest levels of the mobile space, and also one of the most nebulous and hard to explain.
mPortico (whose name is not to be confused with a pizza place near CNET's San Francisco headquarters) creates the technology for branded memory cards people can stick in their mobile phones that has embedded games, applications, and video content. These cards end up on retail store shelves that anyone can buy and plug in without having to deal with navigating to Web sites or download huge files while on the go. To help save the content from being shared openly, the company has employed a proprietary DRM system.
To get cards to the shelves, mPortico has partnered with Kingston, Universal, and I-Play mobile gaming. Kingston actually makes the memory cards, while mPortico takes care of the rest.
The judges questioned mPortico's move toward solid state storage as a medium instead of going for Web downloads, which mPortico's CEO Shimon Constante noted as offering higher capacities for slower mobile networks while offering consumers a useful piece of storage they can use when they're done with it. Remotv
is a streaming platform that serves up your home content to remote devices. It has a desktop application that you can install on your computer to access your content from anywhere similar to Orb
, Simplify Media
, and others. They've also got a Facebook app
that lets people access their stuff and share it with others. To actually make money off this, Remotv has an integrated directory of content made by both users and content providers that gets mixed with contextual advertisements.
What sets Remotv apart from its competitors is its centralized server system that will take media from your home machine and serve it up to others without sucking up your bandwidth. One of the weaknesses about most other services that offer media sharing is if the machine with your content goes down or has too many people leeching, the system falls apart. … Read more