Ultimate Green Machine on the way?
As we told you last September, BMW has been kicking around the idea of a fourth brand (in addition to MINI, Rolls Royce, and BMW) for a while. This week it emerges that this new addition to the Bimmer family lineup may be a dedicated "green" line of vehicles focused on high fuel economy and lower emissions. If so, the strategy would certainly make sense as it will enable BMW to meet tough environmental requirements without sacrificing too much of its performance-related DNA. BMW is one of a number of premium European brands likely to suffer most at … Read more