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Proxy marketing: It's the (other) product!

In this new age of " radical transparency," British firm Garlik has unveiled a new way to gauge popularity on the internet. The "QDOS" digital status rating system factors in how many times a person's name appears in a search, as well as a person's popularity, impact, and activity, among other criteria. Garlik's system plays on the phenomenon of "vanity searches:" googling" and comparing oneself to others. I couldn't resist the temptation: My QDOS score is Q3176 -- that's less than Nelson Mandela (Q6624) and Woody Allen (Q7764) but … Read more

Lenovo, Fujitsu planning to use Intel's MacBook Air chip

The PC industry is wasting little time getting in line behind Apple to use Intel's spiffy new notebook chip.

CNET News.com has learned that Lenovo and Fujitsu are in the process of putting together systems based on the special Core 2 Duo chip that Apple is using in the MacBook Air. The new laptops should be out shortly, according to sources familiar with the companies' plans, and will give customers a chance to see what the rest of the PC industry can do with the power-thrifty chips.

Representatives for Lenovo and Intel declined to comment, while a Fujitsu … Read more

Audio Shopper's Guide: What do you want--sound or style?

Samsung's brand spanking new HT-BD2 home theater in a box put me through some changes. It's the world's first Blu-ray HTIB, so sure, it's got picture quality to die for, and even boasts state of the art Dolby TrueHD and DTS Master Audio surround 7.1 channel processing. The HT-BD2 also looks pretty hot, the Blu-ray player/A/V receiver's curvaceous, high gloss style is drop-dead gorgeous, and the super-model thin tower speakers and chunky subwoofer are likewise designed for eye appeal.

But just that, the HT-BD2's sonic splendors are in short supply, or … Read more

U2's turn for Internet thrashing

Looks like it's U2's turn to take a pounding from the bloggerati.

A speech on Monday by Paul McGuinness, manager of the band U2, was a call to arms against piracy. He wants to fight file sharing by forcing Internet service providers to ban people who pirate music. He suggested that Apple and other makers of digital music players were wrongly profiting from their "burglary kits."

McGuinness told a gathering of music insiders at the Midem music conference in Cannes, France, that music is making lots of people lots of money. Unfortunately, that money isn't … Read more

U2 manager blames ISPs

In a speech at the Midem music trade show, U2 manager Paul McGuinness claims that Internet service providers bear a portion of responsibility for the sales decline in recorded music. It's so laughable on so many levels that I can't let it pass without comment:

1. File trading's not the sole cause of lower sales. McGuinness, like the RIAA and IFPI and other recording industry bodies, assumes that piracy on P2P networks is the main driver of the decline in music sales. This ignores several studies that have shown that heavy P2P users are also the heaviest … Read more

ChaCha: More a fact finder than a Magic 8-ball

When I learned that a company called ChaCha had partnered with the Sundance Film Festival to answer festivalgoer questions via text messaging, I was a little skeptical. I wondered, what makes ChaCha the expert on all things Sundance, and who's going to text in questions when there are festival volunteers, smartphones, laptops, and wireless everywhere?

That was before, however, I found myself stuck in a traffic jam on a crowded shuttle bus, sans laptop and in dire need of a piece of scheduling information. What time was the U2 3D screening and where? That would tell me whether I … Read more

Qtrax beta launch fails

Qtrax is the first free and legal music download service that sounds promising enough to check out. (They claim it's a "P2P" service, but I'm not sure you can upload anything, so that disqualifies it in my book.)

They're advertising 25 million tracks, and claiming that all four majors are onboard, although Warner apparently begs to differ. Files are encrusted with DRM, but only to prevent users from burning them to a CD--transfers to any Windows Media-compatible portable music player are OK, and iPod support is promised later this year. (Qtrax hasn't said whether … Read more

Power Downloader makes screencasts for free

With all his computer experience, Power Downloader gets a lot of calls and e-mails from friends and family who want advice with computer issues. Always happy to oblige, Power tries to find the easiest way to explain how to use various types of software and computer functions, but sometimes words alone are inadequate for complex computer tasks.

To make his explanations a little easier, Power Downloader found a program to make simple screencasts. Screen2Exe lets Power make little demo movies so his friends can see exactly what he's talking about. Screen2Exe leads him through a step-by-step process to record … Read more

U2 3D: What 3D ought to be

Having now seen U2 3D, I can confidently say the era of three-dimensional movie-making is upon us. The movie shows what 3D can be if done right, and more important, it shows it works with real humans, not just computer-generated subjects.

I saw Beowulf in 3D three times to compare the three major 3D display technologies, Imax, Dolby 3D, and Real D. That movie was a great proof-of-concept for the projection technology, but Beowulf itself was hardly a cinema classic.

In addition, with computer graphics, a filmmaker can exert complete control over the virtual cameras. But Beowulf whetted my appetite, … Read more