Verizon CEO Lowell McAdam believes there's a shelf life on unlimited data plans.
As the wireless world moves toward delivering more video and becomes the center of communication, unlimited offerings aren't sustainable, McAdam said on Tuesday during an investor conference.
"With unlimited, it's the physics that breaks it," he said. "If you allow unlimited usage, you just run out of gas."
Verizon last year shed its unlimited data offering, instead opting for a tiered pricing model and family data plans that offer customers a bucket of data. The plans stand in contrast to … Read more