To launch our new fall television programs, every September we conduct a massive media campaign covering every corner of the consumer entertainment universe. Our goal is to make it impossible for people not to notice our shows come premiere week. And when consumer behavior changes, we adapt our methods of reaching them. So while we still pack the biggest punch delivering our messages on television, we also reach people around the edges on every other kind of media they may encounter during the day. Increasingly, that means reaching people via second screens.
Just last month Nielsen reported that 26 percent … Read more