television

Facebook's price too high for a 'fad'?

In today's show, the postman always scans twice, a new Kindle could let you read in the dark, and catch all the Pokémon hiding in your living room:

We're keeping a close eye on Facebook as it prepares to go public on the Nasdaq this week. Values for its initial public offering are in the $34 to $38 range. At the high end, it would make Facebook worth more than $100 billion. But we will find out Thursday what the actual initial stock price will be.

But will it keep that high value for long? A poll showsRead more

Foxconn refutes claim it's making Apple TV sets

Apple manufacturing partner Foxconn says its chief executive made no such mention of working on an Apple TV set at a news conference in Shanghai last week, and that any reports otherwise are inaccurate.

In a statement issued to The Next Web, the company said that Chief Executive Terry Gou "made it very clear that he would neither confirm nor speculate about Foxconn's involvement in the product," and that it is the company's policy not to talk about what it is working on for any customer.

"At no time did [Gou] confirm that Foxconn was … Read more

Pay $2 to promote your Facebook status?

In today's show, we're buying status updates, finding a new route and building a new game addiction:

Would you pay $2 to get your Facebook status message seen by more people? It's something Facebook is testing in New Zealand. (And tell me your two-cents on the issue via Tout!)

The Foxconn factory for Apple products is preparing to build the much anticipated Apple television set. The chief at the Foxconn spilled the beans in a news conference.

According to 9to5Mac, the next version of iOS will not include Google Maps. Rather, it will have Apple's own mapping software. … Read more

Foxconn chief weighs in on Apple television. Or not

Last updated: May 14 at 9:48 a.m. PT.

It seemed for a moment as if Foxconn chief Terry Gou had let slip that his company is getting ready to start producing an Apple television.

According to China Daily, Gou on Friday, May 11, held a news conference in Shanghai about his company's plans for the future. During that conversation, he seemed to indicate that Foxconn is currently preparing its facilities to start producing Apple's long-rumored television, though "development or manufacturing has yet to begin," the China Daily report said.

Gou's comments were notable … Read more

YouTube fires $200M broadside at Big Media

When Google bought YouTube in 2006, CEO Eric Schmidt described it as "the beginning of an Internet video revolution." At the time, there was no shortage of skepticism over whether Google had instead just committed a $1.6 billion mistake.

Some say there's still no clear answer. Google has never said whether YouTube is profitable. A couple of years ago, Schmidt said he believed that YouTube would be profitable that year, but there's been not a peep since.

But that focus may be unduly narrow, especially considering YouTube's explosive growth. A recent report out of ComscoreRead more

Apple TV set may not launch until 2014, says analyst

Consumers waiting for a TV set from Apple may have to sit tight for a couple more years.

Apple won't launch any type of TV this year, says J.P. Morgan analyst Mark Moskowitz. Instead, the company is likely to build up to such a product in two separate phases.

First, Apple would expand its current TV box by launching a more advanced set-top module sometime in 2013 at the earliest. Then the company could unveil a full-blown TV with a display and speakers in 2014 or later, the analyst said in a research note released today.

Why no … Read more

In entertainment marketing, what's past is prologue

That wise old marketing philosopher Yogi Berra said: "I don't make predictions, especially about the future." By looking back at some of the history of entertainment marketing and how people have responded to it over time, we can gain perspectives that help us in the present and future.

We're heading into the Upfront season -- the time each year when television networks host presentations in New York to introduce our new shows and fall schedules to the advertising community. Now is a good time to look back at our collection of vintage CBS print ads from … Read more

Eye on the show: The art & science of the TV promo

Even with all of the media choices available to viewers today, on-air promotion continues to be the single most effective way for TV marketers like CBS to get the word out about our shows. Yes, we also advertise on every media platform in every format -- print, digital, outdoor, radio, mobile, social. But nothing has the same creative impact as the running our promos on the first screen.

Promos give people a free sample of the show. Research tells us that viewers like promos -- they view them as entertainment content and program information that helps them decide what to … Read more

Get a 55-inch Insignia LED HDTV for $899.99

When shopping for a replacement for my recently departed Toshiba TV, which died after just a few years of service, I paid a lot more attention to warranty. Sadly, few of the models I looked at offered more than the standard one year.

Too bad I missed out on this one: Best Buy has the Insignia NS-55E560A11 55-inch LED HDTV for $899.99 shipped, plus sales tax in most states. The only thing more amazing than that price is the warranty, which covers parts and labor for a full two years.

And if I'm not mistaken, you can stretch that an additional yearRead more

The Soap Opera Effect: When your TV tries to be smarter than you

"Why does everything on the new TV look like video out of a bad soap opera," my wife asked me, about a day after our new set arrived. "You're crazy," was my response. I figured the move from a 40-inch set to a 55-inch one was taking some time to get used to.

As it turned out, she was right. After a few more days, even I conceded that unless "Game of Thrones" was now being shot in the same studio as "The Young and the Restless," something was wrong.

It … Read more