Choosing the right market opportunity will make or break a startup. Unfortunately, most entrepreneurs choose to tackle markets that are over-saturated, not realizing their mistake until it's too late.
I've listened to thousands of pitches from thousands of startup founders. Most of the time, these pitches don't stand up to my scrutiny for one reason or another. Some don't have differentiating features while others simply don't tackle big enough market opportunities.
One of the biggest stumbling blocks that trips up most entrepreneurs though is their lack of market and competitive research. They come up with … Read more