macbook

With Intel's latest silicon due soon, the chipmaker is cranking up the marketing volume for ultrabooks, saying the skinny laptops usher in a "a new era of computing."

The marketing campaign launched this week is the biggest in about a decade, spanning television, online, and print ads, the company said today. And Intel is putting its proverbial money where its mouth is.

Hundreds of millions of dollars will be allocated for the "largest marketing spend for the company since launching Intel Centrino in 2003," Intel said in a statement. (See first TV ad below.)

Centrino … Read more

Embarrassing admission of the month: before last Friday, I'd never replaced my own RAM.

Honestly, the explanation's simple: I tend to buy new laptops before I consider upgrading RAM. The last time I considered a RAM boost was probably a decade ago, and back then I paid to have it installed. I also found the idea of RAM slightly less immediately appealing. Upgrading a hard drive? Sure, lots of storage space. New processor? Faster speeds. But RAM...for many people, it might lack a certain sexiness or essential quality that justifies the upgrade.

It took my friend persistently reminding me that his RAM upgrade on the same laptop model (a late 2008 aluminum MacBook) paid huge dividends on performance to finally pull the trigger. I'm glad I did.… Read more

Stupid Andy sits in the guest seat and he has a bone to pick with Cinavia today. I'm warning you that this discussion is technically the first time we've nerded out about DRM systems so hard, but it's relevant in terms of resale, personal file backups, and the rumor that the next PlayStation console won't allow used games.… Read more

Not surprisingly, Apple's very particular about just what it lets into its brick-and-mortar and online stores. Which is why Timbuk2 gave its limited edition Mission MacBook Messengers a little extra Apple flair.

The new bags, which cost $130 and are an Apple online exclusive for now (they're just about to hit Apple.com but aren't being sold quite yet), come in three "wicked" colors: Specialty White, Specialty Gunmetal Racing Stripe, and Specialty Black.

However, the white model and its supershiny vinyl and perforated faux leather finish is the most eye-catching and most closely mirrors Apple's trademark white products. … Read more

Nvidia mobile chief Rene Haas laid out in an interview with CNET some of the device choices Windows 8 shoppers may face this fall. Inside some, Nvidia snuggles up next to Intel. In others, Nvidia and Intel are worlds apart.

Nvidia is in a unique position because it offers chips that land in devices in two giant markets: Windows-Intel and ARM--the latter's chip designs power virtually every smartphone and tablet on the planet.

For Windows-Intel, Nvidia's mobile focus is laptops. There, Nvidia will supply its latest power-efficient graphics processing units (GPUs), the 640M and 620M--formally announced today … Read more

Is the new Acer ultrabook the writing on the wall for laptops this summer? If so, new, 15-inch class MacBooks could have Air-like thinness while offering bulked-up horsepower.

CNET Asia has gotten its hands on a powerful new ultrabook, the Aspire Timeline Ultra M3.

The M3 would easily stick out in a crowd of ultrabooks because of size alone: it has a 15-inch display (most ultrabooks to date are at most 14-inches and many of them smaller than that) though it's still slim, at just under 0.8 inches.

But where it really distinguishes itself is inside. There lies … Read more

Apple is once again said to be on the brink of releasing a larger version of its thinnest notebook computer.

Adding to the chatter of new sizes for the MacBook Air, Electric Pig weighed in today, saying Apple has a 15-inch version due next month. That information comes courtesy of a "premium Mac accessory maker," which the outlet talked to at the Computers Unlimited: Exposed show in London yesterday.

That company was not named, but is apparently a "key player in MacBook docking solutions." Looking at the show's exhibitor list, it's likely Henge Docks, … Read more

Apple announced the new iPad yesterday in San Francisco, and with the reactions ranging from disappointment up to stores already running out of stock, Ty Pendlebury joins us today to give his take on the amped-up display, the updated nomenclature, and a rundown of the new iOS 5.1 features.

We'll also talk about Netflix coming out of your cable box, a new Sim City announcement, and a quick review of The Simpsons: Tapped Out.… Read more

Timbuk2 makes some interesting laptop and tablet cases, and I thought it was worth highlighting the Crater laptop sleeve, which hit the market a few months back and is ostensibly designed for Apple's MacBook Air models but can also be used with slim Windows ultrabooks.

It has a rubbery, meshlike feel to it, and is very lightweight (I've used it for the last week with an 11-inch Macbook Air). The key feature is that if you hold it up to the light (or just look at it), you'll notice that it has lots of little perforations or &… Read more