As consumers move to the Web for convenient anytime/anywhere access to the content they want, connectivity will play a larger role in TV viewing. The marriage of the Internet to the TV screen seems perfectly timed in this respect, with services such as Netflix, Hulu, and Pandora almost standard on most connected sets.
With nearly two in three displays 50 inches and larger being Internet-connectable, according to The NPD Group's Retail Tracking Service, the feature is approaching ubiquity on large screens.
As a way to easily deliver more content, the Web seems like a natural fit for primary displays in the home that tend to have larger screens. But as the installed base of streaming video and other apps continues to grow and become a larger part of the everyday user's consumption routine, demand for access to them across the household is also likely to increase, giving rise to a new market for smaller connected-TV screens suited for secondary rooms in the home.
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