Large research organizations use models to codify their findings in something approaching a consistent way. The downside is that they sometimes seemingly try to pound square pegs into a round hole--which is to say applying a standard methodology to things that are so different that they're hard to compare in a standardized way.
Gartner's "Hype Cycle" is an example. The underlying concept is pretty simple. New technologies enter the market, become the subject of breathless hype, fail to immediately live up to the most breathless hyperbole, start to therefore be perceived as failures, and finally become … Read more