In its second-quarter earnings report Wednesday, Facebook revealed that, on mobile, its business is healthier and stronger than anyone could have predicted.
The social network said that it made 41 percent of its $1.6 billion second-quarter advertising revenue, or roughly $656 million, from mobile. Heading into the report, even the most bullish of analysts were only predicting that mobile would account for a third of advertising revenue. Most were about $200 million off the mark.
How did Facebook manufacture such a surprising feat on mobile? Just like some relationships on Facebook: it's complicated.
Part of the surprise can … Read more