It wasn't us, it was him.
Yes, that man with the weird ideas we hired from Apple. He made us do all those things that drove our customers away in droves.
So now that he's gone, please come back. We beg you. We'll be the old JC Penney. The one you all loved.
Although maybe you didn't all love it enough to keep shopping there, which is why we hired the man with weird ideas from Apple.
But we were wrong. You were right. Well, many of you. We think.
This seems largely the subtext of a new ad released by JC Penney.… Read more