Blazing a new video trail at Under the Radar
YouTube has become synonymous with online video but a score of companies still believe there's plenty of opportunities to win big in the burgeoning marketing. This includes media heavyweights focusing on long-form content. Rupert Murdoch's News Corp and NBC Universal have jointly launched a video service scheduled to go live later this year. Joost, which operates on a peer-to-peer technology developed by the creators of Skype, is offering material from a score of top TV networks and media conglomerates, including Viacom.
UStream.tv plans to differentiate itself by turning Internet users into live-video broadcasters. This is not a … Read more