word

Keyword research for everyday consumption

Keywords are a key element in every website and keyword research is at the foundation of SEO. Keywords don't just go into page titles, headings, and the copy of a page, but play a critical role in links, file names, and even the architecture of a site.

When we SEO practitioners think of keyword research, we often think of "full-blown" research projects, pulling and filtering through thousands of keyword phrases. This kind of research can't be understated, but sometimes it's more than we need. There are times when we just need to fine-tune a page, … Read more

Adobe's new word processor: Gorgeous but underpowered

Adobe has acquired Virtual Ubiquity's BuzzWord, a Web-based Flash word processor (news story). There are a lot of online productivity suites and apps right now--see Google, Zoho, ThinkFree, for example. What does BuzzWord offer?

BuzzWord is a stunning achievement in design. Of all the PC-compatible word processors in the fray--including the offline juggernaut Microsoft Office--BuzzWord is the easiest on the eyes and has the most elegant user interface. It displays beautiful type. It's interface elements, from the cursor to menu items, make excellent use of color, and they slide and fade instead of popping and blinking.

It has … Read more

Beyond Microsoft Office: We compare 9 productivity suites

Microsoft Word, Excel, PowerPoint and their Office allies can be great applications, but not everybody needs everything they offer. How do you know where to start when shopping for alternative software? You'll save money with a different brand, but will it do the trick? Should you buy boxed software, download freebies for your hard drive, access browser-based apps, or juggle all of the above?

We've reviewed nine productivity suites--including downloads and online services--and cooked up a jumbo chart mixing up their gumbo of features and file formats. IBM's release of Lotus Symphony beta added more spice to … Read more

Power Downloader's strange software solution

Power Downloader has been around long enough to know that young people tend to go through phases in their lives. Particularly in college, when young people are trying to figure out what path they want to take and what kind of individual they want to be, a certain degree of experimentation is expected. When Power's niece, Kitty Kilobyte, recently stated in an e-mail that she would no longer use any software from a huge corporation, Power smiled knowingly to himself and continued to read on. Kitty said one of the programs she needed was a full-featured word processor for her next year at school, but it had to be unique like she is--a program unlike what everybody uses at school.

In Power Downloader's many trips through the Download.com software library, he's found plenty of unique software apps; from the strange and wonderful to the just plain weird. But it wasn't enough to just grab the weirdest word processor available for Kitty; he had to find one that was both unique and useful.… Read more

Apple's iWeb gets tight Google integration, widgets

Apple's iWeb, one part of the iLife consumer apps suite, has received an interesting update this morning. iWeb is Apple's consumer-level Web site creation tool, and it gives users a simple way to drag and drop various Web site elements as well as fill in the included templates. The latest version is getting integration with two of Google's services: AdSense and Google Maps. iWeb users can now sign up for AdSense right inside the application, and pick how they want it to show up on their site. From the looks of the screenshots, it's much easier … Read more

Underscores are now word separators, proclaims Google

I got to enjoy Matt Cutts live and in person on Saturday speaking to the WordPress bloggers and fans at WordCamp 2007. Matt was in top form, witty as ever. The session was blogged by numerous folks. The sessions were all recorded, so, we hope, we should see a video of Matt's session surface online pretty soon. Matt said he'd probably be posting his Powerpoint to his blog, assuming he gets approval from Google's PR department.

One key development that Matt shared with the audience was that underscores in URLs are now (or at least very soon … Read more

Highlights from WordCamp 2007

This weekend, hundreds of bloggers and Web developers gathered at the Swedish American Hall in San Francisco for the second-annual WordCamp conference.

Day 1 was dedicated to the content producers, and offered advice on how to be a better writer. We heard from John C. Dvorak, Om Malik, and Matt Cutts from Google.

Day 2 focused on the development and future of WordPress. Matt Mullenweg wrapped up the conference with the State of the Word address, describing how far WordPress has come in just a year, as well as a sneak preview of the newly designed Admin section.

I covered … Read more

WordPress app for Facebook handy, but incomplete

I spent part of this morning having a go with the new Facebook app from the folks at WordPress.com (a Webware 100 winner). Once installed and linked up with your Wordpress.com account, you can post to any of your blogs without leaving Facebook. You can also check traffic stats and add bookmarks to your blogroll. The actual blog authoring tool is very limited in this release. There's no way to add links or pictures to posts. You're also unable to manage some of the subtleties of authoring like bold and italicized fonts, indentations, and the handy … Read more

5 things you probably didn't know you could do in Google Docs & Spreadsheets

I spent part of today at Google's headquarters in Mountain View, Calif., talking to some of the folks behind Google Docs & Spreadsheets, part of Google's Web-based office suite. I asked the product experts I met for their favorite features that often don't get the limelight or that people simply don't know about. I picked five that I thought were worth sharing:

1. Live lookup via Google and Google Finance. This is only available for Spreadsheets, but it's one of the neater advanced tidbits that makes use of Internet connectivity. Using two special formulas, users … Read more