On Thursday night, a slew of well-dressed publishing types flooded into a cavernous space in Manhattan's SoHo neighborhood for the opening celebration of 2007's Wired Store. For the past few years, the tech-focused magazine has created a "pop-up store" to feature the gadgets that it wants to highlight this holiday season.
And like any party, there was an open bar. Last year's Wired Store party had featured booze from Budweiser and Yellow Tail. This year, Wired parent company Conde Nast had stepped it up a notch with drink selections courtesy of Patron tequila--including a mojito … Read more