BP's battered brand draws consumer opposition
U.S. consumers are venting frustration over the BP oil spill, demonstrating at gas stations and corporate offices, drumming up support on Facebook, and waging a mock public relations campaign on Twitter.
But their opposition to BP's handling of the crisis has yet to achieve critical mass, and any attempt to dissuade customers from fueling their cars with BP is likely to hurt the small business owners who run the stations with little or no effect on the British oil giant's revenues.
Most Americans--7 out of 10--say BP has done a poor or only fair job in handling … Read more