Top Google result for 'oil spill' bought by BP
When you've gone and polluted so much that a lot of birds are ill, baby, ill, you really have to be careful with your words. However, BP seems to have fallen into the hands of those who defend wordsmithing politicians, rather than those whose emphasis might start with the potential reactions of real people, who use the Web to keep up with the world.
Having assigned itself to a political consulting company called Purple Strategies, BP wheeled out its CEO, a gentleman who claimed, perhaps injudiciously: "I'd like my life back."
In a TV spot that … Read more