The decision to expand YouTube's application programming interfaces is the smartest move by management since it agreed to lighten Eric Schmidt's wallet to the tune of $1.6 billion in 2006.
With the announcement, developers get more direct access to the service while it also facilitates the proliferation of so-called "chromeless" players without the traditional YouTube interface and branding.
I don't want to get all giddy on you but this is a big deal. Instead of promoting YouTube as a destination site, this lays the groundwork for YouTube's transformation into a video service. If … Read more