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Yahoo's official blog has taken up residency at Tumblr, courtesy of this latest acquisition.

On its Yahoo Yodel page, the company spilled the news about the move not long after it confirmed the $1.1 billion deal to buy Tumblr.

Yodeled Yahoo: "Yay! We're moving! As of today, the Yahoo! official blog is moving to yahoo.tumblr.com. Come on over and check out the new digs!"

Yahoo's first blog on its new Tumblr page fittingly discusses the Tumblr acquisition, with a vow by CEO Marissa Mayer: "We promise not to screw it up.&… Read more

WordPress founder Matt Mullenweg said his company saw a major uptick in Tumblr defections after news of the $1.1 billion acquisition by Yahoo came to light.

Writing on his personal blog Sunday evening, Mullenweg said that WordPress usually imports 400 to 600 blog posts per hour from Tumblr. After news of the deal surfaced, the number of imported posts jumped to more than 72,000 blog posts in an hour.

Mullenweg updated his own blog post on Monday morning. "Some people are reading too much into the import numbers -- I don't think there will be an … Read more

Microblogging service Tumblr is being acquired by Yahoo.

Yahoo announced the deal early Monday, along with a "promise not to screw it up." The Internet pioneer is paying $1.1 billion for Tumblr, "substantially all of which is payable in cash," Yahoo said.

The news had been expected. The Wall Street Journal reported Sunday that the Yahoo board had approved the deal.

Under the terms of the deal, Yahoo will allow Tumblr, which has over 300 million monthly unique visitors, to operate as a completely separate entity that retains "the same Tumblr irreverence, wit, and … Read more

I am drawn to pain like Einstein to thought.

So when I heard that Yahoo had allegedly bought Tumblr for $1.1 billion, there was only one thing to do. (Editors' note: Shortly after this story was published, Yahoo and Tumblr officially announced the acquisition.)

Wrap myself in foil, log on to Tumblr and survey the posts tagged "Yahoo."

I tried to let my eyes waft at random in the hope of finding fair balance or at least something more than purple haze.

The first thing I saw was a post from someone called "world-peace-not-war." I … Read more

Marissa Mayer views success as every Internet user in the world spending some time every day engaging with Yahoo properties. "We want to be product that people use on a daily basis, at least some part of it," the Yahoo CEO says.

Now the question will be just how the $1.1 billion acquisition of Tumblr can actually help Yahoo become more of a daily habit.

Tumblr will be operated as a separate business, like a child of Yahoo just out of college. As described in Yahoo's press release, "Per the agreement and our promise not … Read more

The Journal first reported the news on Sunday via Twitter.

An imminent announcement of the acquisition had been expected. AllThingsD reported Friday that Yahoo's board was meeting this weekend to finalize a deal. Rumors about the possible tie-up first surfaced on Thursday. The deal could be announced on Monday as part of a product announcement event Yahoo is holding in New York tomorrow. According to reports, Tumblr's board of investors, including Sequoia Capital, Union Square Ventures and Spark … Read more

Marissa Mayer wants to attract a younger, hipper audience for Yahoo. Its audience of 700 million is aging, and the 18-year-old brand that defined the first era of the Web doesn't have a compelling entry point to attract the coveted 18- to 34-year-old demographic.

Speaking at the J.P. Morgan Global Technology conference this week, Yahoo CFO Ken Goldman said, "We're working hard to get some of the younger folks," and that Yahoo needs content that's more relevant the 18- to 34-year-old bracket.

Yahoo's board of directors is meeting this weekend to consider resolving … Read more

Yahoo's board of directors is meeting this weekend to consider buying Tumblr for $1.1 billion in cash, AllThingsD reported Friday.

Unnamed sources told ATD that the deal is entirely in cash, which means Yahoo isn't offering up any stock options for the hip blogging site. The sources also said Yahoo CEO Marissa Mayer -- who has been trying to turn the large, struggling company around -- thinks buying Tumblr is key to her vision of a new Yahoo.

Yahoo sent out an invitation to the press Friday for a product event in New York taking place on … Read more

The event was first reported by CNBC, but Yahoo later confirmed that it has invited members of the media to an early evening press conference.

The Monday gathering is scheduled for 5 p.m. ET, and the invite reads, "Join us as we share something special." A Yahoo spokesperson said the company would also livestream the announcement, but declined to share additional information on the subject of the event.

Yahoo could use the hastily scheduled affair to announce some type … Read more