Memo to EA and Take-Two: Stop using the press to negotitate
Dear Take-Two and Electronic Arts: I'm not an arbitrator. And neither are my colleagues who cover video games.
I know it's nothing new in the fast-paced world of hostile takeovers, tender offers and other forms of mergers and acquisitions, but it's beyond obvious that both Take-Two and EA are using the press--and our outreach to the public--to try to negotiate the best terms in whatever marriage the two eventually end up in.
First they worked on a possible deal behind the scenes and when EA didn't hear what it wanted from Take-Two, they took their offer public. … Read more