snapdragon

What would be inside an Apple tablet

Speculation about a rumored Apple tablet may be an exercise in futility, but it is an interesting exercise nonetheless. In this case, my speculation will extend to what may be inside an Apple tablet.

Will the design philosophy spring from the notion of an upsized iPhone or a downsized MacBook? I believe it will be the former since this is a more natural evolution of the hardware and software. But I will entertain both options.

Because this tablet is rumored to appear in 2010, the Intel silicon possibility--however remote--is, I believe, as follows.

First scenario: Intel's next-generation "Pine Trail" Atom processorRead more

Sony Ericsson raises the bar on Android phones

More details are beginning to leak surrounding Sony Ericsson's upcoming Xperia X3 smartphone. Sony Ericsson joined the Open Handset Alliance (OHA) in 2008 but has yet to make any official announcement on upcoming Android phones. Looking at the initial specs of the X3, it appears it has decided to aim for the high end with its first Google Android device.

A recent pre-order listing posted by UK online retailer Expansys has confirmed rumored specs that appeared last month. The Xperia X3, which is built around the Snapdragon platform, contains a 4-inch display and snaps photos with a 8-megapixel camera. … Read more

ARM chip camp sees Google Chrome as opportunity

Texas Instruments and Qualcomm executives talked Wednesday about the opportunities they see for the just-announced Google Chrome operating system.

The Chrome operating system is "lightweight," a term that Google uses, meaning the OS runs fine on less hardware. Chrome will initially be targeted at Netbooks--essentially ultra-small laptops--that will be available for consumers in the second half of 2010, according to Google.

Both TI and Qualcomm believe the Google OS will provide more opportunity for new-fangled devices to gain wider acceptance. And both believe this is an opportunity for their respective ARM processors--which power many of the world's cell phones--to gain more ground.

Analysts see the makings of a broad realignment in the computer industry. "What Google is betting on with the Chrome OS (is a) shift in computing and consumer behavior," Charles King, president and principal analyst at Pund-IT, wrote in a research note on Wednesday. "If that scenario truly comes to pass, it could disrupt the efforts of virtually every vendor focused on personal computing."

Texas Instruments, which has been working with Google on the Chrome OS, expects big changes in the design of devices, according to Ramesh Iyer, TI's head of worldwide business development for mobile computing.

"Netbooks are really the tip of the iceberg. We need to fast forward into the future and think of things beyond the Netbook thanks to this initiative from Google," Iyer said in a phone interview. TI's OMAP ARM processor powers a number of cell phones and smartphones including the recently-announced Palm Pre.

"We see the future being cloud computing really. You are walking around with a simple tablet, that is probably no thicker than the thickness of your display. It may have a (physical) keyboard, it may have a soft keyboard.… Read more

Toshiba 1GHz smartphone launched, runs Windows

The 1GHz smartphone has arrived. A Japanese telecommunications carrier is the first to launch a device based on Qualcomm's much-anticipated Snapdragon processor.

Docomo is now offering the T-01A in Japan, while Microsoft is pitching the phone on its Japanese Web site.

This would mark the first commercially available product using the Snapdragon chip, a Qualcomm spokeswoman confirmed Monday. The chip's claim to fame is that it's an ARM design running at 1GHz. Typical ARM architecture chips used in mobile phones, such as the iPhone 3G S, peak at about 600MHz.

A legion of other chip suppliers offer … Read more

Future of Netbooks, laptops unfolds at Computex

While many eyes are on E3, Taiwan's Computex conference is more quietly generating some interesting news on the future of Netbooks and laptops that will eventually make their way stateside. For a peek into the crystal ball of mobile computing, let's take a look at what's been announced in Taipei, Taiwan, this week.

Mobile-phone-based Netbooks are growing: "Smartbooks," as they're being called by companies like Qualcomm, seem to be this year's Netbook. It's mostly a naming convention shift: ARM processors based on smartphone chips, like Qualcomm's Snapdragon, were demoed on Asus Eee PC Netbooks--running Android, no less. While Snapdragon competitor Freescale Semiconductor, who makes an ARM-based iMX515 processor, predicts hybrid Smartbooks that will look like tablets, others see them being even more portable Netbooks.

Regardless of the processor, companies are finally announcing the release of honest-to-goodness Android Netbooks, running a laptop-based version of the Google-created smartphone OS, later this year. Acer took the leap by confirming their release of Android Netbooks by the third quarter of this year, suddenly accelerating the "Android on Netbooks" argument we've been having on CNET. Is Android really a better OS solution? The point may be moot for laptop manufacturers such as Acer who are also entering the smartphone space, and are mostly likely interested in targeting Google for an across-the-board mobile OS option on their future devices. According to Acer, "a majority" of their Netbooks will run Android as an alternative to Windows.… Read more

'Android' Eee PC: The un-Intel Netbook

An Eee PC Netbook based on a Qualcomm processor that runs Google's Android operating system looks promising as an alternative to the millions of Netbooks out there tethered to Intel Atom processors and Microsoft Windows.

Asus was showing a Netbook at the Computex conference in Taipei running the Android OS on top of Qualcomm's Snapdragon processor, according to this TweakTown video.

When Asus plans to ship a Netbook based on Qualcomm's Snapdragon processor isn't clear and Asus is not disclosing its plans (later this year?), but it becomes even less clear when you add Google's … Read more

Qualcomm adds 'Snapdragon' chip and shows devices

Qualcomm said Sunday that it is adding new Snapdragon silicon to its series of chips for Netbooks and other small devices while it showcases devices at the Computex conference in Taipei.

The San Diego-based company announced that it is expanding the Snapdragon chip platform with a next-generation chipset that uses the 45-nanometer process technology to provide faster processing, significant battery life improvements, and other enhancements.

The chips are targeted at smartphones and so-called smartbooks. The latter is a category of small devices that, in some cases, will be similar in appearance to Netbooks but will emphasize 3G connectivity and be … Read more

Qualcomm, Freescale say 'smartbooks' to rival Netbooks

CARLSBAD, Calif.--Qualcomm and Freescale Semiconductor are ready to begin pushing a category of devices that they say are cheaper, lighter, and more connected than Intel-based Netbooks.

And just to make sure that the difference is crystal clear, both companies are calling the category "smartbooks."

"We are relabling with the term 'smartbook.' We are joining others in using this term," said Glen Burchers, director of global consumer segment marketing at Freescale, in a phone interview Thursday. "The manufacturers that are using ARM-based devices are cooperating in using this terminology," according to Burchers.

"The … Read more

Titanic clash brewing between Qualcomm, Intel

Handset heavyweight Qualcomm is set to butt heads with Intel as it readies its high-performance Snapdragon chip.

Qualcomm's three-year effort to design its first gigahertz-class processor for smartphones will come to fruition this summer. And if products roll out in the numbers Qualcomm claims, Snapdragon should solidify the San Diego, Calif.-based company's position as the preeminent maker of cell phone chips, while allowing it to challenge Intel's dominance in Netbooks.

I sat down with Mark Frankel, vice president of product management for Qualcomm CDMA Technologies, last week to discuss the prospects for Snapdragon and Intel's increasing presence in small devices.

"From a business perspective and design win perspective, things have only increased since Q4 of last year," Frankel said of Snapdragon.

Toshiba will be the first to bring out a Snapdragon-based smartphone. "Toshiba is this summer. That's the only Snapdragon 'hard' device that's been announced so far. You'll see many more over the course of the year," Frankel said.

The Toshiba TG01 Windows Mobile-based phone was unveiled in February. It uses a 1GHz Snapdragon (aka the Qualcomm QSD8250 chipset), is only 9.9mm thick (versus 12.3mm for the Apple iPhone), runs Windows Mobile 6.1, sports a 4.1-inch WVGA 800x480 touch screen (versus 3.5-inch for the iPhone), and comes with support for 3G HSPA, Wi-Fi, GPS, and assisted-GPS.

(See video below of Qualcomm-developed game running on the Toshiba TG01 and Snapdragon.)

Acer and Asus, among others, are also expected to bring out Snapdragon-based products.

It took a long time for Qualcomm to reach this point. In November 2006, Luis Pineda, Qualcomm's senior vice president of marketing and product management at the time, told ZDNet UK that "chipsets based on Snapdragon should become available towards the end of 2007, with products appearing the following year." That didn't happen, of course.

Nevertheless, Qualcomm--as the leading provider of core silicon in cell phones--has a long history of providing chips for high-profile phones. The T-Mobile G1, which runs Google's Android operating system, is powered by Qualcomm's processor, for example.

One of Snapdragon's purported fortes is its performance. The chip runs at 1GHz, a milestone for the power-frugal ARM architecture, which typically yields processors that run at much lower speeds. (U.K.-based ARM licenses a basic chip design to companies including Samsung, Nvidia, Toshiba, and Panasonic, which take the design and modify it for their specific needs.)

Snapdragon boasts an ATI graphics engine, too. In February, Qualcomm acquired Advanced Micro Devices' ATI handheld chip technology, which includes intellectual property for "unified shader architecture" that has been used in Microsoft's Xbox.

Frankel said the ATI graphics engine will improve. "Going forward, you'll see more and more innovation done in-house," he said.

Qualcomm is also going multi-core, an established trend at Intel and AMD for PC and server chips but not for handheld devices because of the power requirements. And even Intel abandoned--though this may change later this year--multi-core in its Netbook Atom line-up because it would make Atom too power hungry.

"It is possible to have multi-core versions just as there are multi-core versions of Intel and AMD processors," Frankel said. "We do have a pretty robust CPU road map. (A dual-core) chip has been in development for some time. And it's well under way. It's sampling this year. You won't see it product this year. You'll see version one of Snapdragon," he said.

The Qualcomm QSD8672 dual-core Snapdragon is expected to reach speeds of 1.5GHz. … Read more

Gartner: Intel reigns, Qualcomm gains

Qualcomm is gaining in global chip rankings by revenue, while Intel still sits comfortably at the top, according to market researcher Gartner.

Worldwide semiconductor revenue totaled $255 billion in 2008, down 5.4 percent, or a decrease of $14.5 billion from 2007 revenue, according to the final market share analysis released by Gartner on Wednesday.

"While sales held up fairly well in the first half of 2008, in the third quarter the industry started to soften as the economy slowed, and by the fourth quarter sales were deteriorating quickly, causing revenue growth to go into negative territory," … Read more