Deciding when to release a video game involves a carefully planned strategy and knowing your competition. At times it feels like a publisher is watching the cards, observing patterns, and learning when to bet.
2K Games pulled some its own crafty rescheduling when the publisher pushed back The Darkness II from its initial fall 2011 release date to February 2012. It was a smart move on 2K's part because had it been delivered on time, it may have got lost in the ether that was an already overcrowded holiday gaming season.
Now I'm not privy to the actual specifics of why it was bumped, but avoiding military-shooter-mageddon 2011 was the right play--mostly because The Darkness II is a great game that deserves its own chance to step into the light.… Read more