I was stoked to answer my door yesterday to see a package from ThinkGeek. Last week, I wrote about the awesome U.S.S. Enterprise Star Trek pizza cutter it's selling and strongly hinted that I wanted one. Someone very nice listened. I'm going to make pizza tonight.
I eagerly opened the box and was struck by the minimalist, almost Apple-esque design of the packaging.
Behold the very simple foam on the top: It's a rectangle, and that is all. But what is beneath?
It's a tease. A peek at the Enterprise's nacelles, the domain of Scotty. To the front, over the saucer, is a saucer itself of more foam. A perfect, simple circle. No extra papers, no coupons, no extras.