Nokia's troubles appealing to customers in the mobile space have prompted the company to rethink its marketing strategy.
Speaking to AdAge in an interview published on Wednesday, Nokia Chief Marketing Officer Tuula Rytila said that her company has come to the realization that it's no longer "the leader in our industry." Therefore, Nokia can start acting "like a challenger."
"It's quite natural and we're having a lot of fun with it," she told AdAge. "We want to be more bold in our approach and [we want] a global brand, … Read more