The next big battle in mobile could be over who will dominate the untapped local search and advertising markets.
Google, the Internet giant of giants, has been adding local marketing to its core suite of services for the last few years. It's launched a local daily-deal effort with Google Offers. And it's been pushing its local search and location-based services on its Android smartphones and tablets as a way to capture more of the local advertising market for some time. But its announcement last week that it is buying local restaurant guide Zagat will add yet another layer … Read more