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Today the first Ferrari theme park opened in Abu Dhabi, UAE, featuring rides for adults and children dressed up in Maranello red. Ferrari World representatives claim it is the largest indoor amusement park in the world. It sits underneath an more than 2 million square foot red roof with a sleek rectangular design intended to evoke the profile of Ferrari GT cars. The largest Ferrari logo in the world is painted on top of the roof.
The most notable ride is the Formula Rossa, a roller coaster that accelerates to 62 mph in 2 seconds, faster than any Ferrari production … Read more
Rumors of a drop-top version of the incredible Ferrari 599 have been rife for months, but all that speculation can now come to an end. Not only has Ferrari confirmed the car exists, it's also confirmed it'll be called the Ferrari 599 SA Aperta.
The car was created in honor of the 80th anniversary of Pininfarina, the design company that's had a hand in the styling of Ferrari's most successful road cars. Aperta means "open" in Italian, while the "SA" in the name stands for Sergio (Pininfarina's honorary chairman) and Andrea … Read more
Ah, the humble steering wheel--circular apparatus designed to maneuver modern land vehicles right or left, correct? Wrong. It may have started that way, but in Ferrari's hands, the Formula One steering wheel has evolved exponentially to become a full-on computer system that can cost upwards of 100,000 pounds (that's $156,400). Each.During a recent trip to the Galleria Ferrari museum in Maranello, Italy, we had the opportunity to go hands on with several slices of F1 history. The first of these was the enormous wheel on the 1963 Ferrari 156 F1-63. This model had a circumference … Read more
If you want to know the future of Ferrari, you will have to wait until 2012. In an interview with Automotive News Europe, Ferrari Chairman Luca Cordero di Montezemolo said 2012 is when the company will produce the supercar successor to the Enzo, and that this upcoming car will be the basis on which following Ferrari models are designed.
Going into detail, Montezemolo said the 2012 Ferrari supercar will use the hybrid technology shown off in the 599 hybrid concept at the 2010 Geneva auto show. This hybrid system uses a kinetic energy recovery system, commonly abbreviated as KERS, to … Read more
Let's say I've got this huge industrial robotic arm in my garage collecting dust, and I'm wondering what to do with it. Well, it looks like I can use it to make a bad-ass Ferrari F-1 simulator. I mean, if scientists at Germany's Max Planck Institute for Biological Cybernetics can do it, why can't I?
The project, headed up by Paolo Rubuffo Giordano, is using just such a setup to research how the brain perceives motion. By running simulations and monitoring the players test subjects, the team can amass data on how we deal with … Read more
Nobody epitomized the AOL of the late 1990s better than David Colburn, the foul-mouthed, bully-boy deal maker who oversaw the company's ad empire. Soon after AOL acquired Time Warner--a deal that was presented to the public as a merger, creating a company with a market cap of $350 billion--a Time Warner executive scolded Colburn for being disrespectful.
"You talk like you're buying us," said the Time Warner exec. Legend has it that Colburn fired back: "We are, you putz!"
Colburn's underlings had T-shirts made with his statement emblazoned on the chest. In … Read more
Speaker designers are fascinating people, and each one has his or her own unique perspective and priorities. Some are "pure" engineers, and spend most of their working life in front of a computer; others test and measure their designs, but invest countless hours listening to prototypes.
I recently interviewed Dave Wilson, founder and chief engineer for Wilson Audio Specialties for The Absolute Audiophile magazine. Wilson Audio is the high-end audio equivalent of Ferrari; the Provo, Utah,-based company makes ultra-high-performance speakers for the most demanding audiophiles and music industry professionals. Warner Brothers, Pixar, Disney, and CBS/Sony are all Wilson customers.
Q: The greatest challenge is making highly accurate speakers that still sound good with less-than-stellar recordings. Accuracy can't be the only design goal. Wilson: Right, it's like designing a car for sports car enthusiasts, and developing it entirely on a smooth racetrack. You find that if you take out all of the suspension compliance, the car performs better and lap times go way down, so it's great on the track, but it will be hell to drive on a real road. [In audio] a lot of people use "accuracy" as a pejorative, meaning the sound is bright, forward, or lean in the lower midrange; so it emphasizes high-frequency detail at the expense of the music's body and soul.
So the art of speaker design is all about preserving accuracy without losing musicality. Wilson: The speaker needs enough resilience and latitude to sound great with all types of music. As our designs have improved over the years they have become more tolerant of imperfect recordings. It should just sound right.
That's exactly what I thought when I heard your new speaker, the Sasha. It's highly resolved and it's still very easy to listen to. Your designs of the last few years have more curves and fewer hard edges than before; do I see a Ferrari influence in the Wilson aesthetic?… Read more
Before we get to the high-end audio question, I wonder who needs a Porsche 911 Turbo to drive to work? Wouldn't a Prius make so much more sense? Why would you buy a $10,000 Rolex watch when a $20 Casio keeps better time? Who needs an Yves Saint Laurent sweater; I'm sure one from Wal-Mart will keep you just as warm.
No one "needs" luxury products, but that doesn't stop a lot of us from coveting them--or at least reading about them. Have you ever noticed that almost every car magazine in the world … Read more
Ferrari World Abu Dhabi reps announced that the park will open October 28, 2010, ahead of the Abu Dhabi Grand Prix, which will run at the neighboring Yas Marina Circuit on November 14.
Ferrari World, located on Yas Island, is promised to be an intense multisensory experience that pays tribute to the passion and performance of the Ferrari company, family, and cars. The park's iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, sporting the largest Ferrari logo ever created.
The park includes more than 20 state-of-the-art attractions, including … Read more