Spotify tries to go mainstream, launches splashy ad campaign
Spotify today is rolling out a major advertising blitz, including a series of TV spots as the company hopes to reach a mass audience in the U.S. The campaign, called "For Music" and created by Droga5, will debut tonight during NBC's "The Voice" and will have Web and social media components.
Spotify's push comes at an important juncture for the company, which now has 24 million active users and 6 million paid subscribers. Spotify, which offers both on-demand music and Internet radio, said in December that it had passed 1 million paid subscribers in the U.S. … Read more