San Francisco-based Hyperink, a self-publishing company, is capturing the attention of wannabe authors. It's also got the attention of Lerer Ventures, a seed stage venture capital fund founded by Kenneth Lerer, the chairman and co-founder of The Huffington Post.
In the beginning, Huffington Post editors combed top search-engine terms and stories on politics, celebrities, media, and other trending topics. They then had their bloggers retell the stories (in most cases, better than the original version) in the punchier, HuffPo style.
Hyperink is similar. The startup, which launched today, aims to publish books about obscure and niche-specific topics, like "… Read more