An up-close look at the CBS 'Upfront'
Recently, those in the television and advertising communities celebrated the "upfronts." For anyone unfamiliar with the term, it refers to the third week of May each year when the television networks host massive presentations in New York City to introduce their new shows and fall schedules to the advertising community.
Upfront presentations are so named because they kick off the upfront buying season, when advertisers can buy commercial time in advance for the new season, negotiating for the shows and the rates.
Just as geeks and analysts hold their breath to see what amazing new devices will be … Read more
