You are your smartphone, and your smartphone is you.
It is, by now, an accepted wisdom that your choice of pocket computer says more about you than perhaps even you might articulate.
These pages are evidence that such a choice elicits a competitive element. So might I present a supposedly objective piece of educational research that shows iPhone users are a touch smarter than users of other phones?
As with all the finest educational research, this was sponsored by a betting company, Britain's Ladbrokes.