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WALTHAM, Mass.--The makers of Wheat Thins cereal may have a hit Super Bowl commercial on their hands.

I believe this because I watched the ad on my computer while another computer watched me watching it over the Internet. The ad combined a box of Wheat Thins, night vision goggles, fear of Bigfoot when there should have been fear of the Yeti, and a thieving neighbor. It seems my "emotional valence" score -- which can be roughly translated to mean my overall emotional reaction -- while watching all this was unusually high, at least once the Yeti and … Read more

With the Internet being a relatively new concept, governments are still working out how to manage, secure, and legalize the Web. The French government, in particular, has been studying how U.S. companies -- such as Facebook, Google, and Amazon -- are making lots of money from its residents but are paying very little in local taxes.

As a response, French President Francois Hollande has commissioned a report that looks at a new idea: taxing the Internet.

According to the New York Times, the report, which was released on Friday, details a tax that would be levied against Internet-based tech … Read more

A judge has ordered Apple and Amazon to meet to try to work out an agreement about whether "app store" is a generic term before the case goes to court.

U.S. Judge Elizabeth Laporte ordered the two companies to meet on March 21 with their attorneys in tow and work to negotiate and settle the lawsuit, according to Bloomberg. It seems that the judge is looking to find other ways for the companies to come to an agreement besides taking the matter to trial.

The battle began in March 2011 when Apple sued Amazon accusing the online … Read more

Are you experiencing a slightly dry feeling in your mouth? Are your limbs offering involuntary jitters and twitches?

The fiscal cliff negotiations can do that to you.

However, Google would like to tell you that it understands the pain of entering 2013 without a sheet to the wind.

Having presented a charming doodle for New Year's Eve (below), featuring so many of the characters from the doodles of 2012 (you can see all Google's doodles here), today it presents the cleanup.

Reality has chimed. The cleaners have arrived. Robert Moog, Moby Dick, and Niels Bohr have all gone … Read more

Advertisers spent $9.26 billion on Internet ads during the third quarter of 2012, according to a report from the Interactive Advertising Bureau.

That's the most spent in a single quarter, according to the bureau's records. The IAB is a group of media and technology companies that sell 86 percent of online ads in the U.S. This latest revenue figure reflects a 6 percent increase from last quarter and a 18 percent increase from last year.

The executives at IAB said the increase is a reflection of how effective online advertising is for marketers (They don't … Read more

Autoplay video ads may be coming to Facebook's news feed within the next six months, according to AdAge.

These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to AdAge, the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.

Facebook's goal is to attract advertisers … Read more

Some users may have noticed that on Black Friday, Walmart was ever-present in Facebook's mobile news feed. That's because the massive retailer was trying out an experiment -- it took out 50 million ads on the social network in an effort to drive users to its Web site for holiday deals.

This experiment was Facebook's biggest mobile advertising campaign ever, and it's looking like there will be more to come, according to the Wall Street Journal. The social network is apparently thinking about letting other companies partake in similar experiments.

Walmart's collaboration with Facebook was … Read more

Twitter said today that it has launched new tools that give advertisers better ways to match promoted tweets to search terms.

In a blog post this afternoon, Twitter said that advertisers can now choose to buy promoted tweets against exact keyword matches, phrase matches, or basic keyword matches. This should allow them to place their promoted tweets against a much wider selection of search terms, if they choose to do so.

At the same time, the microblogging service is now allowing advertisers to restrict their promoted tweets from showing up in searches for specific keywords. "For instance, if you … Read more

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories. … Read more