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Google has won a landmark advertising case in Australia with a ruling that the Web giant was not responsible for misleading advertising that ran on its site.

The five judges of Australia's High Court unanimously ruled Wednesday that Google did not violate trade laws by allowing companies to purchase AdWords related to competitors' names. The decision overturned a Federal Court's ruling last April that found four advertisements purchased on the site between March 2006 and July 2007 were misleading and in violation of Australia's Trade Practices Act 1974.

Google appealed the decision, arguing that it was merely … Read more

The first time I saw GoDaddy's geek-smooching supermodel ad during the Super Bowl, I silently cheered for the curly-headed geek in a "Revenge of the Nerds" sort of way. The second time the ad came on, I was reading Super Bowl articles on my iPad and only heard the lascivious slurping sound effects. Ewww.

This got me thinking. We're supposed to root for the geek who gets the hot girl. We know the woman in the ad, Bar Rafaeli, is a real supermodel. Is the actor, Jesse Heiman, a real geek? Let's investigate.… Read more

"To the curious, inquisitive, the seekers of knowledge."

So began one Super Bowl ad last night. It smacked of more than a little philosophical grandeur.

It continued: "To the ones who just want to know." Well, this had to be something big, something portentous. This had to be a tech company, surely.

With another line, I had no doubts: "To the rebels, the artists, and the free-thinkers and the innovators."

Yes, soon would appear images of Gandhi, Muhammad Ali and, um, Mark Zuckerberg. It was all going to end with an image of Steve … Read more

America has a relationship with sex that can best be described as uncomfortable.

Over the years, the wily manipulators at Go Daddy have tried to soothe -- or, for some, exacerbate -- this discomfort with various sexual exploits at Super Bowl time.

This year is no exception.

For the company has decided to offer an ad in which Bar Refaeli kisses a nerd who is not quite as pulchritudinous as herself.

Which nerd could be?

The point of this is clearly strategic. Go Daddy as a brand is both sexy and nerdy. Of course it is.

And of course certain … Read more

LAS VEGAS--Tumblr sits alongside the Internet elites in terms of audience, but the 5-year-old blogging medium has lagged far behind the likes of Facebook and Twitter in the money-making department. That could all change in 2013 as the social site pushes forward on a more aggressive strategy to get big brands to pay top dollar to reach its highly influential community.

Derek Gottfrid, vice president of product at Tumblr, told CNET that the company has seen a ton on inbound interest on its Tumblr Radar and Spotlight ad units, first launched in limited release in May of last year.

"… Read more

California's attorney general issued long-promised guidelines on mobile privacy today. The "Privacy on the Go (PDF)" report address the varied interests in smartphone and mobile app development, including app developers, carriers, ad networks, and operating system makers.

"We are now offering this set of privacy practice recommendations to assist app developers, and others, in considering privacy early in the development process," Attorney General Kamala Harris wrote in an introduction to the guidelines.

Sarah Downey, online privacy analyst at online privacy firm Abine, agreed that it's important to get the various mobile interests focused on … Read more

France, unlike the U.S., has had relaxed rules on whether Internet service providers can block online content -- until today that is.

The French government has ruled that one of the country's biggest Web providers, Free, must halt all online ad blocking, according to the New York Times.

"An Internet service provider cannot unilaterally implement such blocking," the French minister for the digital economy Fleur Pellerin said at a news conference, according to the Times. "This kind of blocking is inconsistent with a free and open Internet, to which I am very attached."

The Wi-Fi Alliance and the Wireless Gigabit Alliance, aka WiGig, announced today their agreement to consolidate WiGig's certification and development under Wi-Fi Alliance. This is the result of longterm collaboration between the two organizations, since they reached an agreement on the standard of multigigabit wireless networking in May 2011.

While the Wi-Fi Alliance is a popular organization that tests and certifies Wi-Fi devices to guarantee their interoperability, WiGig is a lesser-known entity that develops the 60GHz-based WiGig technology specifications. The Wi-Fi Alliance, however, initiated the work to develop an interoperability certification for 60GHz products.

The WiGig standard, also known … Read more

Autoplay video ads may be coming to Facebook's news feed within the next six months, according to AdAge.

These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to AdAge, the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.

Facebook's goal is to attract advertisers … Read more