How EA plans to make customers happy. Really
An avid player of Electronic Arts' "The Simpsons: Tapped Out" mobile game, David Lamb was disheartened when he logged into his account in October and found that all of the data from his game was gone.
The iOS game, which is essentially "Farmville" with Springfield buildings and Simpsons characters, rewards players who spend huge amounts of time completing tasks and collecting money in an effort to re-create their favorite animated city. Lamb, a 45-year-old video editor from La Canada, Calif., had accumulated $80,000 in game cash and 70 donuts (the game's premium currency) after … Read more