Dell made a concerted push into the consumer space today, targeting Generation Y as its "new brand advocates" of devices optimized for gaming, Facebooking, and other activities that apparently characterize the hoodied hipsters displayed on huge screens at the company's CES press conference.
"Dell is in the middle of a major transformation," said Paul Henri Ferrand, Dell's chief marketing officer. "Some companies just sell to one set of Gen Y, but we're in a position to make technology affordable."
Taking center stage was the now-official Dell Streak 7, a 7-inch Android tablet that Dell dubbed "the ultimate social-networking device."
The bigger version of the Dell Streak will be powered by a dual-core 1GHz Nvidia Tegra T2 processor and have support for T-Mobile's 4G network. It runs Android 2.2 (upgradeable to Honeycomb) and has a 5-megapixel rear camera and 1.3-megapixel front-facing camera for video calling.
The Dell Streak 7 is expected to become available through T-Mobile retail stores and T-Mobile.com and through Dell in the weeks to come, though pricing has yet to be announced.
"This is an impressive device," T-Mobile's Jeremy Korst said of the Streak 7, which will be sold globally. "Tablets are category revolutionizers. Smarter than a smartphone, more personal than a PC."
The company's press conference kicked off with colored lights and loud music, which, noted Dell Vice President Steve Felice, emanated from a Dell laptop--specifically the new XPS 17.
That machine, like many announced at CES, will feature dual-core and quad-core Sandy Bridge CPUs. It will be available on February 1 (in some regions at least) starting at $1,449. For entertainment types, the i7 version supports 3D. The company's XPS 8300 desktop is also 3D-ready. … Read more