Do not track, online ads, and the end of anonymity
Much has been made of the "do not track" features built into the latest versions of Internet Explorer, Firefox, and Safari (the setting for Firefox is shown below). A do-not-track option is available in Google Chrome only as an add-in from Google called Keep My Opt-Outs.
As Wired.com's Ryan Singel reported last April on the Epicenter blog, Google's wait-and-see attitude toward do-not-track features reflects the uncertainty about what kind of tracking is prohibited.
(In a Privacy Inc. post earlier this month, Declan McCullagh examined the approach to Web tracking being taken by the Federal Trade … Read more