Never let a crisis go to waste! Inspired by the transformative impetus of the economic downturn, we’ll soon be starting our series about “Meaning-Driven Business” that invites leading business thinkers as well as C-level executives to discuss alternative ways of doing business and creating value. The series is based on the assumption that the current crisis is also a moral crisis, a fundamental crisis of trust in business leadership. According to the Chicago Booth/Kellogg School Financial Trust Index from April 8, trust in business has reached unprecedented lows, with only 10% of Americans now saying they trust large … Read more
A Fine Line offers a step-by-step overview of the innovation process -- from targeting goals to shepherding new products and services … Read more
I saw an interesting article in the New York Times this weekend titled "Put Ad on Web. Count Clicks. Revise." The premise of the article goes something like this: because the web provides functionality to test every variation of a banner ad for effectiveness, the next big thing is tailoring advertising in the moment, and leveraging findings from click-thru rates to construct more relevant offerings for consumers. If I had to construct a tag-line for the so-called "data practice" services cited in this article it would be "downstream solutions to … Read more
I'm still processing the many great insights from the next09 conference in Hamburg, Germany, one of Europe's leading digital-creative-marketing forums. This year's theme was "Share Economy," and the 1,300 attendees consisted of European VCs and angel investors, Web 2.0 entrepreneurs, media, creative agencies, and executives from German corporations (from BMW and Deutsche Bank to Deutsche Telekom).
Jeff Jarvis: "The Great Restructuring"
I just came back from the next09 conference in Hamburg, one of Europe's leading digital/creative/marketing forums that stands out in the conference circuit because of its unique German-international focus (bilingual program, 80 percent international attendees, many international speakers). This year's theme was "Share Economy," and the 1,300 attendees comprised of European VCs and angel investors, Web 2.0 entrepreneurs, media, creative agencies, and executives from German corporations (from BMW to Deutsche Bank to Deutsche Telekom).
In talking to many German attendees, my impression was that the German creative community shows no … Read more
Not only because a surgery conducted via Twitter made headlines the other day, Twitter is all the buzz (again). And it seems as if almost three years after its now-legendary debut at South by Southwest Interactive, the popular microblogging service has reached the second (or third) hype cycle, entering the business and media mainstream as the ultimate narrow--and broadcast--network.
As Joel Comm, CEO of InfoMedia and author of "Twitter Power," points out:
It's like the old saying, "People don't care how much you know until they know how much you care." People who use … Read more
Almost three years after Jeff Howe coined the term in his seminal article "The Rise of Crowdsourcing," and, ironically, in the very week 1,300 handpicked scientists, entrepreneurs, artists, and other thinkers, movers, and shakers assembled at the TED conference in Long Beach, the term "crowdsourcing" yielded more than 1 million search results on Google.
That's quite an accomplishment. Crowdsourcing is no longer an exclusive noun for a few in the know, it has become a verb for the crowd. Mom-and pop shops, SME's, and large corporations, receptionists, interns, middle managers, and CEOs – everyone'… Read more
Trendwatching gets it right (again): "Giving is the new taking, and sharing is the new giving." That's the key assertion in this month's trend briefing, which describes the characteristics of Generation G (for generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK).… Read more
I just got back from Vancouver IxDA. Had a great time but seem to have kicked up a bit of a controversy by declaring that, as interaction designers, our medium is not technology – it's behavior. I must admit to a certain amount of surprise at the strong response, and I appreciate the immediate back up from my cohort, Jon Kolko (you can see my slides - mostly visuals - here). It is very interesting to me that this statement would seem controversial, even novel in this community. And I think it says a … Read more
I’m no patent expert, but it’s clear after a little research that patent laws were put into place for two reasons: 1) they want to encourage secretive inventors to stop stashing their cool ideas under a mattress somewhere and make them public and 2) they want to rock the boat. Apple has never been accused of keeping new ideas under wraps, but by securing their new patent for “multifunction” touch technology like pinch, rotation, and swipe, they have certainly rocked the boat. We won’t know how or if the boat will be … Read more