As we're inundated with hero shots of the iPad every day, on every billboard and the back of every magazine cover, it appears to be a good time to rethink the relationship between advertising and product, between marketing and innovation. It's not that Apple doesn't spend any money on advertising--no, it was pouring a whopping $500 million into its launch campaign for the iPad. But what is different is that Apple's marketing doesn't have to be clever or utterly creative. In fact, it is stunningly not so. No major social media campaign needed to be sparked, no user-generated content contest needed to be held. And while the ongoing tongue-in-cheek anti-Microsoft ads are undeniably cute, they are not really an advertising revelation. Gone are the days of the bold "1984" campaigns. Today, Apple earns enough attention to forgo any ostentatious marketing, in fact, so much that a cleverly orchestrated campaign would distract from the brand rather than boosting it. The company simply displays its products--that's all it takes. Apple's products are viral without any viral marketing.… Read more
Salesforce.com hopes its new Chatter product will give businesses something to talk about.
After beta testing the collaboration service since February, the company says the product is ready for mainstream use. Although it is designed to compete with Microsoft's SharePoint or IBM's Lotus Notes, Salesforce.com aptly describes Chatter as sort of a Facebook for businesses.
Instead of following old high school classmates, though, Chatter allows workers to follow co-workers, specific business documents, or pieces of data. A sales rep, for example, could follow a pending deal and get updates whenever details on the transaction are updated, … Read more
IBM plans to announce on Tuesday the opening of a new research facility in Brazil, the first new IBM Research lab in a dozen years.
The facility--IBM's first in South America--will begin by putting researchers at existing IBM facilities in Sao Paulo and Rio de Janeiro, with plans to have more than 100 researchers in place within the next few years.
"Brazil's abundance of natural resources and technical talent presents unique research opportunities and the ability to deploy them to solve increasingly important problems," IBM Senior Vice President John E. Kelly said in a statement. "… Read more
IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing shaping their businesses. The opening statement by IBM's own CEO, Samuel J. Palmisano, sets the stage for this year's study:
"[E]vents, threats and opportunities aren’t just coming at us faster or with less predictability; they are converging and influencing each other to create entirely unique situations. These firsts-of-their-kind developments require unprecedented degrees of creativity — which has become a more important leadership quality than attributes … Read more
Microsoft said on Tuesday it has unloaded its Expression Media photo catalog product, selling it to medium-format digital camera maker Phase One.
The software maker didn't say how much it got from the sale. Microsoft acquired the technology that became Expression Media back in 2006, buying Britain's iView Multimedia.
Expression Media had been sold on its own and included as part of a "special media edition" of Office for Mac in the 2008 version of that product.
In a statement, Microsoft said the sale of Expression to Phase One builds on a 2007 strategic alliance between … Read more
SAN FRANCISCO--Google's pitch for the enterprise continued Wednesday at Google I/O, as the search giant attempted to make the case that businesses should be considering Web-based technologies for their own applications--not just Google's.
Day One of the Google I/O show was a disappointment to anyone looking for news about Google's Android mobile operating system or reported "Google TV" platform. But those who were in San Francisco's Moscone Center for more information about how they can incorporate HTML5 technologies into their own application-development practices got an earful.
"The Web is ready for … Read more
McAfee pushed out a malformed security patch early on Wednesday that wound up crippling computers running Windows XP, but there is a fix available. Users should note that it's labor-intensive and must be applied manually to each computer. If you're running Windows Vista or Windows 7, your computer shouldn't be affected by the bad update.
If your computer is shutting down automatically, you must address that before you can fix anything else.
Step 1: Open a command prompt: Start menu, Run, then type cmd and hit Enter Step 2: Type shutdown -a, which will prevent the shutdown … Read more
MOUNTAIN VIEW, Calif.--Google wants to be the next big enterprise software company.
Truth be told, Google wants to be the next big everything. Monday's target was the budding Web-based enterprise software market, as Google pulled out all the stops to convince an audience of 400 CIOs and technology managers--plus far more on a Webcast--that cloud computing isn't so much the future as the present and Google can make it happen.
Google has made some under-the-hood changes to its Google Docs product, promising faster service and real-time collaboration tools.
The changes address many of the demands of Google Docs users for more speed and better compatibility with offline products like Microsoft Word and Excel, said Jonathan Rochelle, group product manager for Google Apps. Google's Dave Girouard, president of the Enterprise group, is expected to introduce the changes at Google's Atmosphere conference Monday in Mountain View, Calif.
Those who know me will tell you that I tend to reflect on things, but the sad truth is that my brain is simply slow: here I am, writing about the iPad months after everybody else has put the microscope down and decided to wait for the thing to finally hit the market for real.
From my vantage point of nonengagement I must admit it was oddly amusing to see Apple for once unable to safely ride out the centrifugal mammoth hype tube they managed once more to build around their latest … Read more