For the love of iPod
Thanks to the phenomenal success of its digital-music player, Apple could soon control 5 percent of the desktop computer market, says Morgan Stanley, which polled 400 iPod users and found that 19 percent expect to convert from PC to Macintosh.
The implication appears to be that iPod owners' positive brand association with Apple will spill over to the desktop realm. Which got us wondering: How many iPod-carrying PC-using CNET … Read more