Manufacturers are falling over themselves to call their products "green" these days yet consumers often have limited means to verify those claims. But before consumers get cynical about those claims, better standards and certifications are needed, according to one expert.
Surveys show that about 20 percent of the public is interested in green products, with a small percentage of "deep greens" who are very well educated on products and services.
But how can a consumer avoid getting duped or disillusioned? Follow the lead of other industries, where there is some oversight of food and car safety … Read more