Nikon sets up separate $10M imaging business
Camera giant Nikon is coming out from behind the lens to bolster its imaging business in China, the company said on Wednesday.
The company said it has established Nikon Imaging Sales Co. in Shanghai as a wholly owned Nikon subsidiary. The company--worth an estimated $10 million--will focus on Nikon's import and wholesale imaging products such as its pocket-size Coolpix brand and its larger-size SLR cousins.
Nikon, which regularly dukes it out with Canon for the top spot in the digital camera world, said it is aiming for first-year sales of $92 million and third-year sales $303 million.
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