sony

Just when you thought that SD memory cards, with their fancy new SDHC spec, were pulling ahead of Sony's Memory Stick Pro format in terms of capacity and data transfer rates, here come Sony and SanDisk with an upgrade. The two companies have teamed up to keep Sony's proprietary memory card format up-to-date by increasing the maximum capacity to 32GB and bumping the top theoretical data transfer rate to 60 megabytes per second. That makes this new format three times as fast as current Memory Stick Pro media, according to the companies, though the new cards will be … Read more

This is simply sad. Alliwantforxmasisapsp.com is one of the most transparent and pathetic examples of viral marketing the Internet has seen, and that's being nice about it. This thinly veiled commercial in the form of a blog chronicles two target-demographic hipster tweens named "Charlie" and "Jeremy" in their quest to get a PSP for Christmas. In reality, the site is a blatant and cringe-worthy ploy developed by Zipatoni, a marketing company that seems to be experiencing a dearth of actual talent.

With all the style of a sitcom dad trying to seem cool to … Read more

The latest phone from Sony Ericsson may not be gold, but that's not necessarily a bad thing. (In fact, it's a good thing, in our opinion.)

The "Z310" clamshell does have a "mirror finish," but it's still more tastefully designed than so-called luxury phones we've seen recently--and even though pricing isn't yet known, we'll go out on a limb and guess that it'll cost considerably less. Its asthetic sensibilities continue inside, according to I4U News, as the phone includes "lighting effects" that allow you to color-code and … Read more

Sony says holiday sales have been better than expected this season.

Sony Electronics President and Chief Operating Officer Stan Glasgow said Monday during a media roundtable in New York that this was due to his company's decision to avoid deeply discounting its products on Black Friday, according to a Reuters report.

"We are not a promotional company--Sony is a premium brand and we don't become the loss leaders in the industry," Glasgow said. "We generally don't expect to have a very good Thanksgiving or just-after Thanksgiving. It's been better than we expected and … Read more

We've seen red, green, brown and certainly pink, so why not just throw in the rest of the color wheel?

That, apparently, was the philosophy behind Sony's latest designs for their VAIO notebooks. Gizmodo gives us the lowdown: "The mid-range C-Series (starts at $1,150) gets Green/Red Storm, Angel, Blue Streaks, and Pink Swirl makeovers while the desktop replacement AR Series (starts at $2,270) gets Green Streaks and Orbit."

The old battleship gray is starting to look better and better all the time.