We reported on Thursday that MTV Networks was close to announcing plans for a new social network; later that night, Fortune unveiled more details of the project. This is a new Viacom (MTV Networks parent company) endeavor called Flux, which is growing out of what once was Tagworld. Rather than being a "destination" social network, Flux is a distributed platform of social-media features that will be installed on select Viacom niche sites (like the Subterranean Blog, which we pointed out in our original post). It's powered by Social Project, the company formerly known as Tagworld, which Viacom … Read more
Yahoo's rumored social network, dubbed "Mash," has arrived. The company started inviting people outside the company to test it on Friday, the company says in a blog.
Mash is different from other social networks in that you can start profiles for your friends and "open" your own profile to friends you trust, according to the Mash blog. What that means, exactly, is still a bit unclear. You can also reportedly customize your profile or friends' profiles with other apps, ala Facebook.
"One last note before you jump in: Mash is still pretty raw--there are … Read more
Mercora used to be an Internet radio service, but then it launched a music-streaming service for smart phones, "M," last year. It had a $50-a-year subscription fee, but it allowed owners to stream music from their own PC to their phone, as well as access the music of up to five friends.
But now, it's free. And it is utilizing the Internet buzzword of the moment--social--to describe … Read more
Do we really need another social networking site? Apparently so, and we're not talking about start-ups here.
What we're hearing--and this is industry cocktail-party gossip, albeit a very believable variety thereof--is that MTV Networks is working on its own social network and we'll be hearing more about it pretty soon. We don't have a name, or a target demographic (Teens? College kids? Young adults?) or any semblance of screenshots. This is so hush-hush, in fact, that we aren't even sure whether it's an MTV Networks (as in MTV, VH1, MTV2, Spike TV and the … Read more
Each month, I get a fun little e-mail from Nielsen/NetRatings, the online division of the big-name metrics firm, with some tracking numbers for unique visitors at social media sites--namely, social networks, blogs, and video-sharing sites. They're pretty anecdotal as far as traffic metrics go, but it's still fun to see who's losing and who's gaining--you know, like sports. And each month, I eagerly open the e-mail (no, really) to see if there are any juicy surprises in store. This month's version, which includes numbers for August (percentage growth from August 2006 to August 2007, … Read more
We reported back in July that MySpace in the midst of a deal with the creators of the movie Blood Diamond to create a new Web-based program called Quarterlife. At the time, it wasn't confirmed, representatives from the parties involved declined to comment, and quarterlife.com was password-protected.
Now, it's official: a release from MySpace has confirmed that Quarterlife will debut on its MySpaceTV platform on November 11. A project of Marshall Herskovitz and Edward Zwick, who created the TV shows My So-Called Life and Thirtysomething in addition to Blood Diamond, the new Web show will follow the … Read more
Well that was quick. Just a few days after Netscape's announcement that it was shelving its social news service away from the hallowed Netscape.com domain in place of what is essentially AOL's front page, the service has already been given a new name and URL. It's called Propeller.com (link dead ends right now), and that's about all Netscape's Director Tom Drapeau was willing to divulge about the rebranded site in his announcement post on the official Netscape blog.
The new logo is arguably well done, but what's missing here are some details … Read more
In this day and age you, the so-called "users" of the Internet, wield so much power. You have seriously damaged the print industry by canceling your newspaper subscriptions in favor of Yahoo News and YouTube. And you are even put in charge of deciding what is newsworthy online at user-driven content sites like Delicious, Digg and Reddit.
But what is your editorial judgment and how does it differ from the experienced, veteran editors who previously had control over what stories were published?
Plenty of coverage has been devoted to national politicians' widespread adoption of MySpace and Facebook as campaign tools--it's a popular strategic move to ride the wave of viral buzz and simultaneously cater to the elusive youth vote. Democratic candidate John Edwards was even a Twitter early adopter.
Business-oriented social-networking site LinkedIn, meanwhile, has stayed out of the political fray. And indeed, LinkedIn hasn't started any formal campaign tie-ins the way MySpace has. But that hasn't stopped presidential hopeful Barack Obama from creating a profile on the site; if you want to "add him as a connection,&… Read more