In Japan, signs are smelled as well as seen
After the introduction of scented phones, it was inevitable that more technology playing to the olfactory glands would make its way to the public. Yet we didn't anticipate seeing it put to use in commercial signage.
NTT Communications is doing just that in Tokyo, where it's been experimenting with "its latest aroma-emitting digital sign technology, called 'Kaoru Digital Signage,'" according to Pink Tentacle. And its test site is one of the most significant venues in Japanese culture: a pub. Outside the Kirin City Beer Hall are 19-inch displays that provide aromas to match particular images. But … Read more