Google thinks you and I should be paying for more applications from the Android Market.
Speaking recently at the Inside Social Apps conference in San Francisco, Android manager Eric Chu admitted that Google was not happy with the number of applications purchased by users. Apparently all of the recent changes to the Android Market haven't been enough to convince people to open their wallets a little wider.
In the future, Chu expects to roll out a few alternative payment methods, hoping that one will catch on with users. Expect the ability make purchases within apps and more carriers offering deferred billing.
Already, AT&T customers are able to have app purchases added to their monthly bills, rather than using Google Checkout. PayPal has been expected to get Market integration for months now, but nothing has materialized.
With in-app purchases, I suspect that this might usher in a host of apps that are free up front, with add-on features costing users. This model could get expensive fast--think cheap razors and costly blades and you get the picture.
Don't get me wrong here, I think the Market is considerably better than it was just six months ago. Looking back to when it launched with the T-Mobile G1, it was a bare-bones, pitiful repository compared with today's model.
However, as much as I love the bigger descriptions, additional screenshots, and revised layout, I am still anxiously awaiting an Internet-based model, content ratings, and YouTube integration. … Read more