I'm rereading Businessweek's excellent article, "The Mac in the Gray Flannel Suit," and it became very clear why Apple is succeeding in the enterprise despite not focusing on the enterprise.
Apple has made computing pleasant.
I love my Mac. I love its look and feel. I love the software. I actually look forward to using my Mac. It's not a Dell, dude. It has class.
Another (overused) way of saying this is that Apple has "consumerized" the computing experience. As it turns out, enterprises employ consumers. Lots of them.
But it's not just Apple.… Read more